Porsche Global Sales Fall to Lowest Level Since 2020
Porsche reported a 16% decline in global vehicle deliveries during the first half of 2026, marking its weakest sales performance since 2020 as demand softened across key markets, particularly China.
Porsche's global vehicle sales declined by approximately 16% during the first half of 2026, as weakening demand across several key markets—particularly China—weighed on the luxury automaker's performance.
According to data released by the company on Tuesday, global vehicle deliveries, which serve as a key indicator of sales, dropped to 122,300 units in the first six months of 2026. The figure marks Porsche's lowest first-half delivery volume since 2020.
The automaker recorded declines across all of its major markets. In North America, its largest market, deliveries fell 13% year-over-year to 37,700 vehicles.
Sales in China suffered the sharpest decline, plunging 32% to 14,500 units. Meanwhile, deliveries in Europe, excluding Germany, decreased 14% to 30,300 vehicles.
Matthias Becker, a member of Porsche's Executive Board, said in a company statement that the automaker's performance was below last year's level but remained in line with management's expectations.