RiseUp, a leading platform supporting entrepreneurship and innovation in the region, has announced a strategic partnership with TikTok aimed at empowering startups and small and medium-sized enterprises (SMEs) in Egypt.

The collaboration will focus on digital enablement, business development, and capacity-building initiatives designed to help Egyptian businesses strengthen their competitiveness in the digital economy.

Bringing Entrepreneurs and Decision-Makers Together

The partnership was unveiled during a special event held at Dar El-Darb Hall within Cairo’s historic Salah El-Din Citadel. The gathering brought together government officials, startup founders, business leaders, investors, and representatives from Egypt’s entrepreneurship ecosystem.

The event featured workshops, expert-led sessions, and networking opportunities focused on helping businesses leverage digital platforms to drive growth, attract customers, and achieve long-term success.

Expanding Opportunities for SMEs

Abdel Hamid Sharara, Founder and CEO of RiseUp, said the partnership aligns with the platform’s mission of providing entrepreneurs with the tools, knowledge, and opportunities needed to grow their businesses.

He noted that the collaboration with TikTok will help startups and SMEs strengthen their digital presence, reach new customer segments, and benefit from innovative digital solutions that support business expansion.

TikTok Highlights the Role of SMEs

Wael Ezzat, Head of Public Policy for North Africa at TikTok, emphasized that SMEs are a vital pillar of Egypt’s economy and entrepreneurial ecosystem.

He said the partnership aims to equip entrepreneurs with the knowledge, tools, and opportunities needed to succeed in an increasingly digital marketplace, leveraging creativity, innovation, and online communities to support business growth.

Training Programs and Long-Term Support

Under the partnership, entrepreneurs and SME owners will gain access to educational programs, specialized workshops, and practical resources designed to enhance digital capabilities and improve customer engagement.

The initiative also lays the foundation for long-term collaboration between RiseUp and TikTok, focused on accelerating digital transformation, promoting technology adoption, and creating new growth opportunities for Egyptian businesses.